The design wizard
Ever since I since I discovered Kiss in the 70′s, the design and packaging of the albums and merchandise have always fascinated me. And the ‘magic world’ of illustrations and typography It showed me had a lot to do with my own choices later in my working life. So It’s a real pleasure to be able to publish this interview I have done with the Kiss design ‘mastermind’ in the 70′s and 80′s, Dennis Woloch. It’s a dream I have had since I read the great interview he did with the ‘Kiss This’ fanzine in the beginning of the 90′s. And thank you very much Dennis for being to willing to answer these questions. You have made my day.
Q. Tell us a little about your background and what kind of work you did for you did for Howard Marks before you started working with Kiss.
I was the Art Director at Howard Marks Advertising in New York for 22 years. Eventually I became the VP/ Creative Director.
As an art director, my job is to come up with concepts for the project at hand, then design it and do the layout. If the job calls for an illustration or photograph, it’s the art director’s job to select the right person for that particular project. You bring it to life.
Some of our clients were Wall Street firms, Women’s shampoo, Cosmetics and Diaper Services (they competed with disposable diapers) So my experience and challenges were all over the place. We also had a greeting card Company (American Greetings) for a client. We did a large project which used pop star music celebrities, their photos and lyrics to some of their music on posters and greeting cards. I was getting experience in showbiz. We had so many projects and clients that I could not remember 5 percent of what we did in those days. We were busy. Continue reading

